The impact of business networking activity can be increased by taking an active role in the running of the group. This activity can be even more important if your are part of a membership group. Many membership groups are run by a volunteer steering committee and this is where you can demonstrate your skills with helping to support and grow membership as well as helping with events. Getting involved will enable you to create not just about opportunities for your business but also identifying opportunities for your contacts and associates. You will also be able to identify possible synergies.
Treat this activity as part of your marketing and be prepared to invest time. Lots of us know that "People buy from people they like" and by joining the committee it gives other members the opportunity to get to know you better. By being a part of the committee you give other members the opportunity to build a trust in you and your to build trust in them..
This is a great way of maximising your marketing within the groups you belong to - so get involved.